Section #70740
August 21 - December 16, 2023

You may take this class totally online!!!
No classroom attendance required.

General Information

The classes will be all online. I plan to have a Zoom meet and greet session and also some Zoom help sessions for those who would like some extra assistance.

Search Engine Optimization

When you create a Web site, all your work will be in vain if no one comes to visit it. By far, the most common way for users to find your site is with the use of Search Engines. It's very important to know how to organize the site, what content to display, how to set up your links, etc., to make it easier for the search engines to index your site and to rank your site highly in the search results.

It's important to know who your audience will be and what they will be looking for when you are planning your site. How the site is structured, the content that is included, and where keywords are placed will have a huge bearing on how highly your site is ranked.

In this class, we'll study how to optimize the site and pages. We'll also learn about other Web marketing techniques that are important for driving traffic to your site.

Prerequisite Skills:

This is a beginning class in Search Engine Optimization. There are no prerequisite courses.

Software Requirements

Required Textbooks

Sources for the Books

Applying to Palomar and Registering for the Class

You can apply to Palomar College Online and register for the class. Please go to: Apply to Palomar.

Your application to Palomar College is free. When you apply, you will be given a student ID number. Once you have your student ID number, you will be able to enroll online for classes.

Enroll in classe at:

You will be enrolling through the MyPalomar student center. That's your online student account center where you manage your classes, fees, and registrations.

When you so a class search to enroll in the class, choose:
Section: 70847
Subject: Graphic Communications Multimedia and Web
Course Number: 177


After you register, eServices will drop you from the class if your class fees have not been paid. I have heard that it happens automatically, and students don't know that they have been dropped. Please check your enrollment status often by logging into your eServices account. Re-register, if needed and pay attention to payment deadlines. You can contact me about problems -

Starting Class

Class starts on Aug 21. To start class, go to You will register an account there. Then, you will be able to login and see the class materials.

Check Back:

This page will be updated to reflect any changes in information about the class. Please check back often.