You may take this class totally online!!!
No classroom attendance required.
Section #71723
Aug 21 - Dec 16, 2017
General Information
The classes will be all online, though I plan to have face-to-face help sessions for those who would like to come. The on-campus help sessions will be optional.
Search Engine Optimization
When you create a Web site, all your work will be in vain if no one comes to visit it. By far, the most common way for users to find your site is with the use of Search Engines. It's very important to know how to organize the site, what content to display, how to set up your links, etc., to make it easier for the search engines to index your site and to rank your site highly in the search results.
It's important to know who your audience will be and what they will be looking for when you are planning your site. How the site is structured, the content that is included, and where keywords are placed will have a huge bearing on how highly your site is ranked.
In this class, we'll study how to optimize the site and pages. We'll also learn about other Web marketing techniques that are important for driving traffic to your site.
Prerequisite Skills:
This is a beginning class in Search Engine Optimization. There are no prerequisite courses. However, taking GCMW 102 prior to this class is recommended.
Required Textbook
Search Engine Optimization for Dummies by Bruce Clay
Software Requirements
- A Browser such as Internet Explorer, Safari, Firefox or Chrome.
- An Internet Connection
- A text editor or Dreamweaver - will will discuss this in class. Text editors are free.
- FTP software. FTP software allows you to upload files from your computer to a Web server on the Internet. We'll discuss this in class. There are free FTP programs that you can download at that time. Note: Dreamweaver includes FTP capabilities, so if you will be using Dreamweaver, you won't need another FTP program.
- Image Editing Program - optional. Fireworks and Photoshop are both great and you can download a free 30-day trial to use during class. You won't need this unless you would like to edit images for your site or create your own banner. Not required for the class.
Check Back:
This page will be updated to reflect any changes in information about the class. Please check back often.