Section #71545
August 20 - December 15, 2018

You may take this class totally online!!!
No classroom attendance required.

General Information

The classes will be all online, though I plan to have face-to-face help sessions for those who would like to come. The on-campus help sessions will be optional.

Search Engine Optimization

When you create a Web site, all your work will be in vain if no one comes to visit it. By far, the most common way for users to find your site is with the use of Search Engines. It's very important to know how to organize the site, what content to display, how to set up your links, etc., to make it easier for the search engines to index your site and to rank your site highly in the search results.

It's important to know who your audience will be and what they will be looking for when you are planning your site. How the site is structured, the content that is included, and where keywords are placed will have a huge bearing on how highly your site is ranked.

In this class, we'll study how to optimize the site and pages. We'll also learn about other Web marketing techniques that are important for driving traffic to your site.

Prerequisite Skills:

This is a beginning class in Search Engine Optimization. There are no prerequisite courses. However, taking GCMW 102 prior to this class is recommended.

Required Textbook

Search Engine Optimization for Dummies by Bruce Clay

Software Requirements

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This page will be updated to reflect any changes in information about the class. Please check back often.