Section #72256
August 22 - December 17, 2011
Shopping Cart Sites - Online Class:
In this class, we will explore the wide variety of shopping cart options available for selling online and the factors that will help you determine which solution to choose for your particular store. We'll have hands-on practice in setting up some sample stores, examine ways to drive customers to your online store and discuss various payment options. Some of the topics discussed will be cart design, site usability, shopping cart location, payment options, shipping options, managing the store, and marketing the site. We will also use Dreamweaver to set up a dynamic, data-driven shopping site. Get ready to have some fun with a lot of hands-on experience building ecommerce sites on the Web.
Prerequisites
GCMW 102 or an HTML/Web publishing class or the equivalent knowledge/experience. You should know how to create normal HTML Web pages, how to publish and manage a Web site and how to FTP your files to the server. You also need to know how to prepare images such as photos and banners for use on the Web. I will assume that you know how to do all of these things and that you have had experience doing it.
Software Requirements:
No particular software program is required. However, you need to have software that allows you to create Web pages, to create images for a Web site and to FTP your files to the server. Adobe Dreamweaver and Adobe Fireworks or Photoshop are good Web development tools, but it is possible to use other programs. If you've had GCMW 102, you should know how to use Dreamweaver, and you should know how to prepare images for the Web, so this should not be a problem. You can use the labs on campus if you don't have software at home to use.
Required Text and Other Learning Resources
- Selling Online 2.0 by Michael Miller. QUE publishers. ISBN: 0789739747.
- Creating a Winning E-Business - Second Edition
by Napier, Rivers, Wagner and Napier. Course Technology Publishing. ISBN: 0619217421
Other Helpful Books - Not Required
- Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts)
by Entrepreneur Press and Jason Rich. Entrepreneur Press. ISBN: 1599181835
- Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs
by Steve Weber. Weber Books. ISBN:9780977240647
- Pro PayPal E-Commerce (Expert's Voice)
by Damon Williams. Apress Press. ISBN:9781590597507 Note: This is an expensive book. It's worth it if you are getting into the inner workings of PayPay Pro, but otherwise, you probably don't need it.
- HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)
by Elizabeth Castro. Peach Pit Press. ISBN-10: 0321430840. This is a great XHTML/HTML and CSS reference to help understand any HTML coding you will come across.
- Adobe Dreamweaver CS3 with ASP, ColdFusion, and PHP: Training from the Source by Jeffrey Bardzell. Adobe Press.
ISBN:0321461061. If you find that you really enjoy using Dreamweaver to create dynamic data-driven pages, you might enjoy this book.
Logging on to the class site:
Connections to our online Web site will be activated at http://blackboard.palomar.edu/webapps/login/ on Monday, August 23rd, the first day of the semester.
Username: Students registered for this class will use their nine-digit student identification number for their UserID to login. Be sure to type in all 9 digits.
Passwords: For your password, use the same password that you use on eServices.
Once you are logged on to the system, click on the link to the Page Layout for the Internet, GCMW 217 class. You don't have to login at any particular time of day. During the course you will be logging in frequently, but at times that are convenient to your schedule. You will have an assignment due at the end of the first week of classes, so it is important that you do login to the class site during the first few days of class and do your assignment by the end of the first week. If you have not done so, or let the teacher know why not, you might be considered a "No Show". "No Shows" might be dropped from the class so that someone on the waiting list may take the course. It's just as if you were taking a class on campus and did not show up for the first class.
eServices Email Address: Be sure to check your email address on eServices. Keep it updated so that if a teacher wants to send you some information, they will be able to. You can add a non-Palomar address, and then mark it as your "Preferred" email address. That way you can receive your Palomar email at the address that you use most often. Also, if you are unsure of your password for Blackboard, you can use the "Forgot Password" link, and the password will be sent to your preferred address.
Check Back Often:
This page will be updated to reflect any changes in information about the class. Please check back often. Once you have registered for the class, be sure to get your books and software so that you are ready to start the first week of class.
Applying to Palomar and Registering for the Class
You can now apply to Palomar College Online and register for the class. Please go to the Application Page.
Your application to Palomar College is free. When you apply, you will be given a student ID number. Once you have your student ID number, you will be able to register online for classes. Register at: https://eservices.palomar.edu/psp/pals9prd/?cmd=login&languageCd=ENG&
Tuition
Tuition is very low for students with a California address. At this writing, a 3 unit class such as this is $60 for California students. For those outside of California, the tuition is $630 for a 3 unit class.