Goals, Objectives and Student Learning Outcome
Student Learning Outcome
- Students will be able to plan a Web site that is optimized for Search Engine rankings.
- Students will be able to place keywords throughout their sites in optimum places to enhance search engine rankings.
Goals and Objectives for the Class
By the end of the class, students will:
- Compare different search engines on the types of results they return, their usefulness and usability
- Employ special tools on the Web to research keywords and competition from other sites
- Organize site pages to target keywords
- Apply basic html tags to improve the search engine ranking for keywords
- Create content that ranks well for specified keywords
- Employ special tags and content that optimize a page for local searches
- Create a Web page with special tags for sharing on social media Web sites
- Analyze external links to competitive sites to discover methods of building link popularity
- Evaluate sites for mobile-friendliness
- Create site maps and robots.txt files